![]() You can also view the trends over a time span to help you determine search interests over time. Each term you keep a tab on will help you calibrate the direction of your business. You can see a variety of data on search volume in real time. The Google Trends search tool allows you to conduct trends research on any topic or keyword you might have in mind. This helps your business get to the nitty-gritty of market research, saving you hundreds if not thousands of dollars, and lost time and energy by nailing down your direction from the start. Google Trends is a free market analysis tool that will show you popular searches. Let Me Break Down What Google Trends Is All About Google trends is a great tool to keep in your arsenal just for that. You don’t create the desire, you solve their problems and help them achieve their goals. Google trends will empower you to learn what needs, wants and desires your target audience has through your market research. This is one way to earn money online without investment, know your audience and get them to know, like and trust you (a no-cost successful marketing strategy). What terms are people searching for? You've got to meet people where they are at and knowing specific terms (keywords) will help you get a big picture understanding. You’re job as an internet marketer is to tap into those existing desires through your content. ![]() Your audience already has those needs and desires. It’s important to understand that marketers don’t create desires in your audience. Trending Searches Reflect the Desires of Your Audience You can set up Google News reminders for months on end. This gives you a slight edge over your competitors, and you ALWAYS want to be a step or two ahead of them. Those who do more trends research than their competitors have a greater chance of success. It’s up to you to solve the problems that your audience face and Google trends is the free tool that’ll help you connect with your customer avatar. Google search trends data tracks the relative popularity for many different rising and falling trends across every industry. You’re devoting a huge amount of time, money, and energy to starting a business, so you want to see to it you're following relevant search trends. If there’s one big mistake that entrepreneurs make, it’s not doing the research before and during the operation of their business. With any of these scenarios, using Google Trends for market research is a key in getting to the pulse of your audience before you go full on with your content marketing, product creation or niche selection.įollowing trends can make or break you so it's vital you know how things are moving. Or, you could be at that point in your business development where you’re ready to create a product but aren’t sure what to sell. Maybe you’re thinking about doing content marketing but you want to be confident that you’re doing it right. How To Use Google Trends to Make More MoneyĪre you still in the process of deciding on a niche to jump into?
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